Respect Venice. You're welcome here but you must play by the rules – or pay for it.
That's the message from the Venetian authorities, who have unveiled a new campaign, aimed at tourists, to encourage them to behave appropriately in a city which is struggling to cope with the influx of visitors, and where locals are at boiling point over their home being used as a global playground.
Paola Mar, the councillor responsible for tourism, announced that a campaign called #EnjoyRespectVenezia will launch in time for the summer crush.
The campaign will be spearheaded across social media, shown on the city council's website, and provide reminders in the shape of posters around town and flyers at locations like the train station.
Visitors will be reminded not to swim in canals, make picnic stops out of public areas, pause too long on bridges, drop litter, ride bikes through the city or sightsee in bathing suits - all apparently common phenomena.
Transgressors will be fined anything from €25 to €500.
The campaign will be launched in 10 languages, including English, Chinese, Arabic and Korean. It will include suggestions on how to change typical behaviour - including highlighting official picnic areas and public toilets.